- Free option
- Free plan, up to 10,000 subscribers
- Cheapest paid
- Creator $33/mo (billed yearly at $390, at 1,000 subscribers)
- Priced on
- Subscriber count (price shown for 1,000 subscribers)
- Selling paid subs
- 3.5% + 30c on digital product and subscription sales (Kit says this includes card processing)
- Trial
- 14-day free trial on Creator and Pro, no credit card required
Checked 23 Oct 2026. Source: Kit pricing page. Prices are USD list prices; they change.
What each plan includes
From Kit’s pricing page on 23 Oct 2026 (prices for 1,000 subscribers):
- Free ($0): up to 10,000 subscribers; unlimited landing pages and forms; unlimited email broadcasts; audience tagging and segmentation; selling digital products and subscriptions.
- Creator ($33/mo billed yearly, $390 a year): everything in Free plus unlimited visual automations and email sequences, subject-line A/B testing, polls, Kit branding removal, SMS marketing, RSS campaigns and 24/7 email and chat support.
- Pro ($66/mo billed yearly): everything in Creator plus subscriber engagement scoring, deliverability reporting, a newsletter referral system, unlimited users, collaborative editing and priority support. A first-year discount was displayed on the checked date, so check what Pro renews at.
Kit also advertises free migrations from other platforms.
What’s good
- 10,000-subscriber free plan. It’s the largest free allowance on this site, and you get tagging and segmentation on it.
- A clear step up. Free to Creator is one decision, driven by sequences and automations.
- Deliverability tools at Pro. Engagement scoring and deliverability reporting are the kind of features that help you prune; see list quality and pruning.
- Free migration from other platforms, per the pricing page.
What’s not so good
- No sequences or automations on the free plan. The free card doesn’t list them; Creator does. Since a welcome sequence is the most valuable thing to build on a new list, you’ll want Creator soon.
- Deliverability reporting and engagement scoring are Pro-only, the most expensive plan.
- Selling takes a cut: 3.5% + 30c on digital products and subscriptions (which Kit says includes card fees).
- Price follows subscriber count. The price shown is for 1,000 subscribers; check it at your actual size.
Who should choose Kit
- Creators and newsletter writers who want tagging, segmentation and eventually sequences.
- Anyone who wants a long free runway before paying.
- People moving from another platform who want the migration done for them.
Who should skip it
- Small local businesses wanting simple promotional email with phone support: see email marketing for small business.
- Writers who want a built-in reader network and zero fixed cost: Substack; see the Substack review.
- Anyone who wants growth tools such as ad monetisation: compare beehiiv.
What an operator should check before paying
- Plan for the Creator upgrade. If you know you need sequences, assume $33/mo (billed yearly, at 1,000 subscribers) from day one.
- Look at what’s on your plan before relying on engagement scoring or deliverability reporting.
- Tag from the start. Tagging is on the free plan, and good tags make segments and later migrations easier.
- Test your exit. Export your list and tags; our migration checklist covers it.
Your first hour on Kit
- Create the free account and add a signup form.
- Create three tags: one per signup source.
- Draft a welcome sequence and note that you’ll need Creator to switch it on.
- Import a small test batch and check tags carry across.
Alternatives
- beehiiv for growth and ad tooling: beehiiv review.
- MailerLite for a cheap paid plan with automations: MailerLite review.
- Substack for no fixed cost: Substack alternatives explains the trade-offs.
- More options in best newsletter platforms and free newsletter platforms.
About this review
This review is based on Kit’s own pricing page (checked 23 Oct 2026, linked above and on the pricing tracker) and general newsletter experience; it isn’t a hands-on test. We show no star ratings. Our Kit link is currently a plain link; Kit runs an affiliate programme and we plan to join it, after which links here may earn a commission. That won’t change the cons above. See the disclosure and how we review.
Frequently asked questions
Is Kit free?
Kit has a free plan for up to 10,000 subscribers, listing unlimited landing pages, forms and email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. Sequences and visual automations are listed on the paid Creator plan.
How much does Kit cost?
On its pricing page on 23 Oct 2026, Creator was $33 a month billed yearly ($390 a year) and Pro was $66 a month billed yearly, both for 1,000 subscribers, with a first-year discount on Pro shown at the time. Both have a 14-day free trial.
What happened to ConvertKit?
Kit is the current name of the platform formerly known as ConvertKit; the pricing page we checked is at kit.com.
Does Kit charge fees on sales?
Kit lists 3.5% + 30c on digital product and subscription sales, which it says includes card processing fees.
Is Kit good for newsletters?
It's built for creators and covers broadcasts, tagging and segmentation on the free plan, with sequences and automations on Creator. Whether it's better than alternatives for your list is worth testing on the free plan.