- Free option
- No free plan shown on the pricing page (14-day trial instead)
- Cheapest paid
- Lite $12.50/mo billed annually (at 0-500 subscribers)
- Priced on
- Subscriber count (price shown for 0-500 subscribers)
- Selling paid subs
- 1.0% (Lite) or 0.6% (Plus) transaction fee on AWeber ecommerce sales
- Trial
- 14-day trial
Checked 23 Oct 2026. Source: AWeber pricing page. Prices are USD list prices; they change.
What each plan includes
From AWeber’s pricing page on 23 Oct 2026 (price shown for 0 to 500 subscribers, billed annually):
- Lite ($12.50/mo): 1 email list, 3 landing pages, 3 automations, 3 users, 1 custom segment, 24/7 support. Sending is capped at 10 times your subscriber count each month. A 1.0% transaction fee applies on sales through AWeber’s ecommerce features.
- Plus ($20/mo): unlimited lists, landing pages, automations, segments and users. Sending is capped at 12 times your subscriber count monthly, and the transaction fee is 0.6%.
There’s also a 14-day trial, and the page lists a free account migration service.
What’s good
- Support is the headline. Phone, chat and email are listed on both plans, and 24/7 support is on Lite.
- Plus removes the awkward limits. Unlimited lists, automations and segments.
- Free migration service, which lowers the effort of moving from another platform.
- Established vendor. If you want a tool that’s been around a while, AWeber is one.
What’s not so good
- No free plan on the checked pricing page. MailerLite, Kit, Brevo and Mailchimp all list one.
- Lite is tight. One list, three automations and one custom segment is a real constraint if you want to separate customers from prospects or run a welcome sequence plus other flows. That pushes most serious users to Plus.
- Sending caps relative to list size. 10x or 12x your subscriber count a month is fine for weekly sending (roughly 4 or 5 emails per subscriber) but could limit a daily newsletter on Lite.
- Transaction fees of 1.0% or 0.6% on sales through AWeber’s ecommerce features, on top of payment processing.
- Not a growth platform. Nothing on the page we checked resembles a recommendation network or ad marketplace.
Who should choose AWeber
- Small businesses and solo operators who want to be able to call or chat with a person.
- Anyone moving from another tool who’d rather have the migration done for them.
- Senders who need unlimited segments and automations but not a big free plan.
Who should skip it
- Anyone who wants to start free: see free newsletter platforms.
- Creators focused on growth or paid newsletters: compare beehiiv, Kit and Substack.
- Cost-first small businesses: MailerLite lists a lower entry price on the pages we checked.
What an operator should check before paying
- Map your needs to the limits. Count lists, automations and segments, and compare with Lite.
- Do the sending maths. Subscribers × sends per month against the 10x or 12x cap.
- Use the trial properly. Build one real welcome sequence in the 14 days and see how long it takes.
- Test the support you’re paying for before you need it.
- Check transaction fees if you plan to sell through AWeber.
Read our migration checklist before you move, and the pruning guide before you pay for subscribers who don’t read.
Your first hour on AWeber
- Start the 14-day trial and write down which features you used.
- Try to build your welcome sequence and see whether three automations are enough.
- Check whether one list and one custom segment will fit your needs, or price Plus.
- Contact support once, to see how it feels.
Alternatives
- MailerLite: lower listed entry price and a small free plan; MailerLite review.
- Kit: free to 10,000 subscribers; Kit review.
- Mailchimp alternatives: the wider small-business field in Mailchimp alternatives and email marketing for small business.
About this review
This is a research-based review, not a hands-on test. We’ve read AWeber’s pricing page (checked 23 Oct 2026, linked above and on the pricing tracker) and applied general email experience. We show no star ratings. The AWeber link on this page is an affiliate link and we may earn a commission if you sign up; the cons above are unaffected. See the disclosure and how we review.
Frequently asked questions
Does AWeber have a free plan?
Not on the pricing page we checked on 23 Oct 2026. It showed a 14-day trial instead of a free plan. Plans change, so check the page.
How much does AWeber cost?
On 23 Oct 2026, for 0 to 500 subscribers billed annually: Lite $12.50 a month and Plus $20 a month. Prices rise with subscriber count.
What are the limits on AWeber Lite?
Lite listed 1 email list, 3 landing pages, 3 automations, 3 users and 1 custom segment, with sending capped at 10 times your subscriber count each month and a 1.0% transaction fee on sales.
Does AWeber offer phone support?
Its pricing page lists 24/7 support on the plans we checked, including phone, chat and email. Check which channels are included before relying on one.
Is AWeber good for newsletters?
It can send newsletters, but its strengths are email marketing and support rather than publishing or monetisation tools. If you're a writer wanting growth features, compare beehiiv, Kit and Substack.